Being smart and strategic about investing your downtime can yield handsome dividends as things return to normal.

I looked around the room and everyone was smiling - some even laughing.

The guy who put them in that mood was someone who has been in executive management at ad networks with 9-figure exits, and I won’t embarrass him by naming him. I will say, however, that his presentation stood out in stark contrast to the ones that came before.

His eyes glaze over the second he sees text. Ask him to write a long-form content piece like a blog post and you get the sense he’d rather try to summit Everest in a T-shirt and Crocs.

But sketch something on a napkin for him and he’s instantly engaged.